Animated Video for Landing Pages
Boost Conversions with an engaging Explainer Video
In the world of digital marketing, landing pages are one of the most powerful tools for attracting customers. But how can you make your landing page stand out among thousands of others? One of the most effective solutions is an animated video. It not only captures attention but also significantly boosts your page’s performance by increasing conversions. In this article, we’ll explore why animated videos are so effective, how to create one, and how it can benefit your business.
Why Add a Video to Your Landing Page?
Captures attention
People are visual learners. We process information better through images and videos. An animated video on your landing page instantly captures visitors' attention, which is especially crucial in a limited time frame.
Simplifies complex information
If your product or service has complex aspects, an animated video can explain them in a simple and clear way. For example, a video can demonstrate how your product works in just a few seconds.
Builds trust
A high-quality video showcases your brand’s professionalism. When customers see that you’ve invested time and resources into creating a video, it builds trust.
Increases Conversions
According to statistics, adding a video to a landing page can increase conversions by up to 80%. Videos encourage users to take action, whether it’s signing up, making a purchase, or leaving their contact information.
How to create an effective animated video for your landing page?
1. Define the Goal of the Video
Before you start creating the video, clearly define the goal it needs to achieve. For example:
● Explain how your product works.
● Show the benefits of your solution.
● Inspire customers to make a purchase.
2. Develop the Script
The script is the foundation of your video. It should be short, clear, and user-focused.
Key elements of the script:
● Hook: The first 5 seconds of the video should grab attention. For example, use an interesting fact or question.
● Main Body: Explain how your product solves the customer’s problem.
● Call to Action (CTA): Clearly state what to do next (e.g., "Sign up now" or "Schedule a free consultation").
3. Use professional Animation
The quality of animation matters. Use modern tools to create the video, such as After Effects, Blender, or Vyond. If you lack experience, hire professionals who specialize in 2D or 3D animation.
4. Add Voiceover
Sound is a crucial element of the video. Use pleasant background music and a clear voiceover. If the video is intended for an international audience, consider adding subtitles.
5. Optimize the video for the landing page
Duration: The ideal video length is 60–90 seconds.
Placement: Position the video at the top of the page so it’s visible as soon as the page loads.
Loading Speed: Use formats that don’t slow down the page load time (e.g., MP4 with optimized size).
Examples of effective animated videos:
How does animated video impact SEO?
Increased time on landing page
Decreased bounce rate
Links and social signals
Improved page indexing
In conclusion, an animated video for your landing page is a powerful tool that helps attract customers, build trust, and increase conversions. It allows you to deliver information about your product in a simple and effective way, which is crucial in a competitive market.
If you're looking to create a high-quality animated video for your landing page, reach out to 7030.studio. We specialize in 2D animation and creating videos that drive results. Make your landing page more effective today!
FAQ
How much does it cost to create an animated video for a website (landing page)?
The cost depends on the complexity of the project, video length, and quality requirements. Typically, the price starts from $500.
The price includes:
Writing the script
Recording professional voiceover
Developing the style
Creating a full storyboard
Animation
In other words, we handle everything from concept to the final video.How long does it take to create an animated video?
The average timeline for completion is 2 to 4 weeks, depending on the scope of work.
Can animated videos be used for social media?
Yes, the video can be adapted for different platforms, such as Instagram, Facebook, or YouTube.
Each platform has specific video format requirements (e.g., aspect ratios, length, and resolution), and animated videos can be customized to meet these needs. For example:
Instagram: Square (1:1) or vertical (9:16) format for Stories and Reels.
Facebook: Horizontal (16:9) format works well for posts and ads.
YouTube: Horizontal (16:9) format, typically longer than on other platforms, for in-depth content.
By tailoring the video to the unique specifications of each platform, you can ensure that it performs optimally and engages your audience effectively.