5 fatal mistakes in creating animated videos that are costing your business thousands
Animated videos are an effective tool for businesses, capable of simplifying complex concepts, increasing brand awareness, and boosting sales. However, even the best-animated video won't deliver the desired effect if mistakes are made during its creation. In this article, we’ll share five types of mistakes you should avoid.
Lack of a clear purpose of the video
Many companies start creating animated videos without a clear understanding of why they need them. For example, a video for a website may be intended to explain the benefits of a product, while a promotional video is intended to attract a new audience. The absence of a specific goal leads to a vague message that won't catch the viewer's attention.
How to avoid it: clearly define what task your video should solve: increasing sales, attracting customers, or educating the audience.
Complex and Unclear Script
The script is the foundation of any animated video. If the story is convoluted or overloaded with unnecessary information, the viewer will quickly lose interest. This is especially true for explainer videos or instructional videos.
How to avoid it: Write the script in simple language, breaking down the idea into clear steps. Make sure each sentence serves the purpose of the video.
Mismatch between animation style and brand
Even perfect animated video content loses its effectiveness if accompanied by low-quality sound or poor voiceover. Viewers may simply close the video if the sound is irritating or hard to understand.
How to avoid it: Invest in professional sound recording and choose a voiceover artist with the right tone of voice. Check the final quality before publishing.
Poor audio quality and voiceover
Even perfect animated video content loses its effectiveness if accompanied by low-quality sound or poor voiceover. Viewers may simply close the video if the sound is irritating or difficult to understand.
How to avoid it: Invest in professional sound recording and select a voiceover artist with the appropriate tone of voice. Check the final quality before publishing.
Lack of a call to action (CTA)
Even the best promotional video or video infographic won't work if there's no clear call to action at the end. Viewers need to know what to do next: visit the website, subscribe, or make a purchase.
How to avoid it: End the video with a specific call to action that motivates the viewer to take action.