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7 steps to writing a Script for Your Sales video

Creating a sales video is an art that requires attention to detail and careful planning. A crucial part of this process is writing the script. Here are 7 steps to help you craft an effective script for your video:

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1. DEFINING THE GOAL

The first step is to determine the goal of your video and where it will be placed. Understanding your goal will help you choose the right format and messages. For example, if your animated video will be on Instagram and Facebook with a focus on mobile devices, your goal might be to drive as many visitors as possible to your company's website. This will guide you to focus on short, dynamic messages that quickly capture attention.

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2. BRIEFING

The second step is to create a list of important questions and provide clear answers. This will help you develop a Technical Task (TT) for the script. Define your target audience, video length, the need for voiceovers, and examples of videos you like.
For example, your target audience might be women aged 27 to 40, and the video might be up to 15 seconds long.

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3. STRUCTURE BUILDING

The third step is to create a clear structure for your animated video. This helps you build a coherent narrative and avoid unnecessary text.
A typical structure might include:1. Problem faced by the target audience2. Solution to the problem3. Presentation of benefits4. Call to action5. Contact information

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4. INFORMATION DELIVER

The fourth step is to choose how to present information in your video. This is important for how well your target audience will receive your message. You could use a character-driven story, address the viewer directly, or use a neutral presentation.
For example, a character-driven story might start with: "Meet Yana, she’s a housewife who loves to cook..."

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5. TEXT WRITING

The fifth step is to write text for each part of your structure. Develop several wording options for each part so you can choose the best one later.
For example:
Option 1: "Love cooking but don’t have good cookware?"
Option 2: "Dream of quality cookware but think it’s out of your budget?"

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6. EDITING

The sixth step is to select the best phrases for each section and create a coherent narrative. For example, you might combine two problem statements into one: "Love cooking but don’t have good cookware?Dream of quality cookware but think it’s out of your budget?"

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7. FINAL CHANGES

The seventh step is to carefully proofread the text and get feedback from a focus group. This helps remove any rough spots and make the text more appealing. For example, if your focus group consists of housewives, they might offer useful suggestions on how to better phrase the message.

Animated videos, like 2D animations, can be a powerful tool for promoting your business. It’s important to create engaging and understandable video presentations, screencasts, and other types of video content for your audience. For example, Tesla uses animated videos at their exhibition booths to draw attention to their innovative technologies and products.
So, creating an effective script for an animated video is a complex process that requires a clear goal, detailed briefing, structure building, choosing the form of information delivery, writing the text, editing, and polishing. By following these seven steps, you can create an animated video that not only grabs your target audience’s attention but also boosts your website’s SEO. And the 7030.studio team is always ready to help you in this process, ensuring your sales videos are as effective as possible.
Here’s how a 2D animated video created using these 7 steps looks 

YOU CAN ALSO TEST YOUR IDEA WITH THE “TEST DRIVE FROM 7030.STUDIO”.We’ll create a free script for you. Just click - I WANT A FREE SCRIPT

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SERVICES

TO THE CLIENT

+38 (095) 464-70-30

oiduts.0307%40selas