4 Secrets of Explainer Videos

Explainer videos have become a must-have in many companies' marketing strategies. They simplify complex information, attract new customers, and strengthen brand image. But how do you create an effective explainer video that works for you? Let’s break down the four key secrets.
✅ 1. BREVITY AND CLARITYThe best explainer videos are concise. It's crucial to convey your core message in 60-90 seconds, regardless of the format—whether it’s a screencast, 2D video, or video presentation. Brevity keeps the viewer’s attention and avoids overwhelming them with unnecessary details. Remember, the main goal is to explain your idea quickly and clearly. The viewer should instantly grasp the message without wading through lengthy text or complicated diagrams.
✅ 2. THE POWER OF SCRIPTA strong script is the foundation of a successful video. Whether you're creating a promo video, educational content, or a video infographic, your script needs to be well-crafted, clear, and true to your brand’s voice. It’s important that it not only informs but also engages, evokes emotion, and encourages action. Your script should focus on solving a specific problem your target audience faces and explain how your product or service can help.
✅ 3. HIGH-QUALITY ANIMATIONThe quality of animation plays a crucial role in creating an appealing video. Whether you’re using 2D animation, character animation, or website animation, investing in professional production ensures that your animated video looks modern and attractive. Well-executed animation not only visualizes ideas but also makes the video more memorable. Viewers appreciate attention to detail, which in turn boosts trust in your brand.
✅ 4. STRONG CALL TO ACTIONEvery explainer video should end with a clear and compelling call to action. Whether it’s a branded video, a video for a blockchain project, or an educational video, it’s essential to guide the viewer on the next step. This could be an invitation to subscribe to a newsletter, visit a website, or place an order. The call to action needs to be noticeable and straightforward; otherwise, the video might not achieve the desired effect.