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WHERE TO USE 2D ANIMATED VIDEOS

Animated videos have become an essential part of the marketing strategies for many companies. They can be effectively utilized across various platforms to capture the attention of your target audience and boost conversions.
At 7030.studio, we’ve decided to share where animated videos are most frequently used and how they can deliver powerful results in promoting your business.many companies' marketing strategies

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1. ON YOUR COMPANY WEBSITE

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Placing animated videos on your website significantly enhances its appeal and increases trust in your brand. A 60-90 second explainer video about your company and services allows people to quickly and easily grasp the information without reading lengthy text.
What does this achieve?● Visitors spend more time on your site, which boosts your SEO metrics.● Additionally, by providing all the necessary information about your services, you can increase conversion rates from just browsing to actual inquiries by up to 80%.

2. SOCIAL MEDIA (YouTube, Facebook, Instagram, LinkedIn)

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Posting animated videos on social media can capture more user attention, as they tend to generate greater interest and emotional responses. Psychologists link this to the associations of 2D animation with Disney and childhood cartoons — pleasant memories that naturally draw attention compared to standard posts or ads.
Statistic: According to HubSpot, social media posts with videos get 48% more views than text-only posts.

3. GOOGLE ADS

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Statistic: Using video ads in Google’s search network can increase ad click-through rates by 41%.

4. TRADE SHOWS AND CONFERENCES

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Explainer animated videos can be an effective way to draw attention at trade shows and conferences. They can be used to present products, explain how services work, or simply create an engaging and memorable company image.
Statistic: EventMB reports that using videos on exhibition stands can increase attendee interest by 33%.

5. VIDEO PRESENTATIONS FOR INVESTORS, PARTNERS, OR CLIENTS

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Animated video presentations can be a powerful tool for impressing potential investors or partners. They help explain complex business aspects or showcase potential collaboration opportunities.
Statistic: According to Forbes, companies that use video in their presentations have a 50% higher chance of securing successful funding rounds.

6. EMAIL CAMPAIGNS

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Adding animated videos to email campaigns can help grab the recipients' attention and increase the effectiveness of your communication. They can be used to introduce new products, promote special offers, or simply spark interest in your brand.

Statistic: Emails with videos see a 19% increase in open rates and a 65% boost in conversions.

So, friends, animated video is a powerful marketing tool that can help you boost conversions, build brand trust, attract investments, and promote your business while capturing your audience’s attention. It’s important to create animated videos that are engaging, clear, and memorable for your audience - theey’ll help enhance the effectiveness of your marketing strategy. And at 7030.studio, we’re here to help you do just that!

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2D animated video | Explainer video| Promotional video to increase conversions

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