Top 5 Reasons Your Business Needs a Screencast

Why video tutorials are not a trend, but a necessity

Imagine a new customer just signed up on your platform. They’re excited, but... they’re lost. Confused by your interface. Or worse — they’re writing to support: “How do I place an order?” While they wait for an answer, you lose time, trust, and maybe even the deal.

That’s why screencasts and video instructions are no longer a luxury — they’re a must. These short, visual videos show your users exactly what to do, where to click, and how your product works.

In this article, we’ll walk through 5 real use cases where a screencast or tutorial video becomes a game-changer for modern companies.

1. Onboarding new customers or employees
🧩 Problem: A new user signs up but doesn’t understand how to get started.
⏳ Result: They give up and churn.

Onboarding is the first impression of your product. If it’s complicated or unclear — you lose them before they even begin.

A simple screencast can:
walk them through core features in 60–90 seconds;
build confidence;
boost activation rates.

Perfect for:
- SaaS platforms;
- mobile apps;
- booking or CRM systems.
I need such a video
2. Reducing support workload
● Tired of answering the same question 100 times?
Instead of writing long emails, send a short screencast:
- show the fix in real time;
- embed it into your help center;
- save hours every week.

It works for:
- feature explanations,
- common setup issues,
- bug workarounds.

Customers love it — because it’s visual, fast, and easy to follow.
For example, if a client doesn't know how to import a table, it's better not to describe it in words - show a 45-second video.

By the way, we create just such videos every day at 7030.studio, and we see how they really simplify the life of a business.
I need such a video
3. Boosting sales with video demos
● Do your leads really understand your product's value?
A well-made screencast can:
- showcase your product’s key features;
- explain your unique value;
- increase conversions on landing pages or in cold outreach.

Use it:
- in sales decks,
- as a follow-up to demos,
- or on your website.
It's not a dry PDF or a boring Zoom circle. It's an effective visual tool that works for you around the clock.
I need such a video
4. Internal team training
The number of employees in the company is growing. You need to teach them how to use CRM, issue invoices, work in Notion... And instead of giving 100 briefings, you create a series of screencasts.

What it gives:
- A unified knowledge base;
- Fewer questions to HR or team leads;
- Newcomers get up to speed faster.

This is especially relevant for:
- IT companies;
- financial departments;
- support services;
- marketing teams.

Even a simple video “How to create a task in our task manager” saves you hours of time every month.
I need such a video
5. Explaining complex features or services
● Are you selling a product with a multifunctional interface?● Do you explain complex business logic?● Your user shouldn't have to read 10 pages of a manual.
Screencast is:- a video showing “what-to-click-when-how”;- voiceover or captions with explanations;- calmness and confidence of the client.
This works even in the B2B niche, where everything seems complicated:- logistics;- finance;- blockchain and crypto projects;- software development companies;- mobile application developers;- accounting systems;- educational platforms.
For example, we have even created screencasts for oil depot management systems, and customers have noted how much fewer customer inquiries they receive after implementing the video.
I need such a video

So, screencasts and video tutorials are not a luxury, but a growth tool

📈 Businesses that explain its products clearly and visually→ gets more customers,→ saves resources,→ creates a WOW experience.
A screencast or video tutorial may seem like a detail, but it's the details that make all the difference:- will the customer understand the product?- will they buy again?- will they recommend you to others?